One had to adapt in the 40’s due to wartime rationing. In the early 1940’s women’s skirts and dresses became shorter to save on fabric, as a result, legs became a prominent and desirable feature.
Hairstyles were a way to remain fashionable despite textile rationing. And since hair cuts were expensive and short hair was hard to tie back at work, long hair was in vogue.
Bold makeup added a feminine angle to plain clothing. Eye makeup was fairly tame, but bright, matte lip colors, ruled the day.
Designer: Jen Bell of Discarded Couture
Hair & Makeup: Erin Bradley of Beauty & Style by Erin Bradley
Model: Amanda Könn of Coultish Management
Photographer: Christiane Bouvier Rose
Return to portrait.
Return to fashion.